overview
Adobe’s Omniture Summit is the premiere event for marketers looking to learn about the latest in web analytics, social networking, and more. The event is attended by over 2000 of the top marketers and analysts in the country, and featured keynote speakers Seth Godin and John Battelle.
pokens and social business card
The Omniture Summit events team chose Poken to bring a unique networking aspect to the event, and facilitate contact exchange. Event elements included custom Adobe branded pokenPULSEs, and custom backgrounds for attendee’s 'social business cards.'
branded member hub
Attendees logging into poken.com to access their contacts were treated to the site of a beautifully designed Adobe-themed Member Hub. This included an Adobe event banner (at top), card background, and file widget (more details below).
advanced features
Shown below are two of the more advanced features of the Poken Member Hub employed for the Omniture Summit. On the left is the custom file widget. This widget can be tied to a particular campaign (i.e. only users with Adobe pokens can see it) and configured to show a list of files, videos and/or links.
On the right are custom profiles for John Battelle, Seth Godin and the Omniture Summit. These profiles were inserted automatically during registration onto all customers Poken timelines so they could get more information about these great speakers, and the Omniture Summit event.
pokenEVENT in detail
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