Poken Announces Participation at IMEX 2010 in Frankfurt
May 7, 2010 2:37 PM
Lausanne, May 7th 2010. Poken announces its presence at the essential worldwide exhibition for meetings and incentive travel, the IMEX ’10 in Frankfurt.
Continuing its efforts of entering into the meeting industry, Poken confirms its presence at the industry’s most important annual trade fair, the IMEX ’10 in Frankfurt, Germany. This year’s IMEX takes place from May 25th – 27th at the Messe Frankfurt, Hall 8. Poken will be present at the Tech Tap stand (D785). The IMEX Tech Tap showcases new innovative technology solutions for the meeting industry and is supported by the Meeting Support Institute (MSI, http://www.meetingsupport.org).
Poken has recently become a member of MSI, underlining the importance of the meetings and events sector for its newest product, pokenEVENT. pokenEVENT is a customizable event package that includes a mix of physical devices (pokens) and a branded networking website (the Poken member hub). Advantages for event organizers include enhancing the networking experience for all attendees, seamless exchange of contacts and data files, and creating rich branding opportunities for sponsors.
The pokenEVENT service is gaining significant traction in the events and corporate networking space, helping customers such as Adobe, BMW, IBM, Microsoft and Deloitte host powerful networking events.
“Poken will join several innovative European startups at IMEX including Amiando,and SpotMe in the Tech Tap showcase. This trend is indicative of how technological innovation is driving major changes in the Meetings and Events industry,” states Steve Smith, VP of Product Management and Marketing at Poken. “We believe there is significant interest in social networking and sharing data at events by both event organizers and attendees. Poken is well-positioned to service that need by providing hardware and software to enhance interactivity during the event as well as detailed analytics after the event is over.”
If you are an attendee of IMEX ’10, please stop by the Poken booth at the Tech Tap stand (D785). If you are a Hosted Buyer, feel free to set up an appointment with Poken through the IMEX official webpage. The Poken Sales Team will be on hand to provide a detailed introduction to pokenEVENT!
If you would like more information about Poken or pokenEVENT, please visit the Poken website at https://doyoupoken.com
About IMEX:
IMEX in Frankfurt is the essential worldwide exhibition for meetings and incentive travel. In 2009 3,500 exhibitors from 157 countries representing national and regional tourist offices, major hotel groups, airlines, destination management companies, service providers, trade associations and more. Over 3,700 hosted buyers from around 60 world markets visited IMEX 2009, contributing to a total of nearly 9,000 visitors for the show's busiest three days ever. www.imex-frankfurt.com
About Poken:
Poken is the acknowledged market leader in social media networking hardware devices. Its companion site www.poken.com gives a 360-degree experience of people connecting, sharing and staying in touch on and offline. Founded in December 2007 and headquartered in Lausanne (Switzerland) with partners around the globe, the mission of Poken, its products, employees, fans and users is to bring people together in their own way and on their own terms.
Poken S.A., 22 Rue du Pont, 1003 Lausanne, Switzerland, www.poken.com
FOR MORE INFORMATION CONTACT:
Simone Kuhn
POKEN
T: + 41 (0)21-311-0678
F: + 41 (0)21-560-4005
press@poken.com
