Poken is revolutionizing the events industry with its innovative and simple solutions to eliminate paper waste and printing costs, boost networking between participants, and generate high quality leads. Find out how some of our customers successfully used our products and platform at their internal and external events, tradeshows, loyalty programs and recruitment process.
ABB wanted to create a paperless event and a dynamic networking environment at their annual premiere tradeshow Automation & Power World.
The organization started using Poken in April 2011 to allow the 4000+ participants to collect electronic brochures, measure the interest for specific products and services at events, and generate high quality sales leads for the exhibitors.
In last year’s event, in only 4 days there were more than 121,000 poken interactions between attendees and more than 25,000 digital brochures were collected from pokenTAGS, making the tradeshow a highly interactive and truly green event.
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Oxy human resources team wanted to create a recruitment process that would be less costly, more efficient and would make an impression with prospective employees.
The organization started using Poken in June 2011 at recruiting events as an innovative and efficient tool that allows them to save U$ 25,000 in the hiring process of a single high-level professional, and that gives Oxy competitive advantage over other companies trying to recruit the same professionals.
Up to now, Oxy estimates it saved U$175,000 by using Poken.
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Swisscom wanted to create buzz about its new products and services at its annual innovation fair (INOFair). The organization started using Poken in November 2011 as an interactive touch-based feedback system, that enables people to “like” specific demos, vote at polls and check out live stats on large monitors displaying the most popular products and services at the fair.
Furthermore, Poken has been enhancing the networking experience between participants at various Swisscom events, allowing people to easily connect with each other.
In last year’s INOfair, there were more than 132,000 poken interactions between attendees and more than 70,000 feedback votes were registered. Great numbers for a four-day event.
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Mini was looking for a way to enhance its loyalty program through the creation of a social networking community around their brand.
In February 2010, the organization started including Poken in the welcome package every new owner receives when they purchase a car.
Up to now, more than 1,300 Mini owners are part of an active community that interacts online and offline using Poken, and enjoys exclusive offers and collectibles at special events organized by the company.
KPMG Human Resources department
The organization started using Poken in April 2010 to lengthen the time of interaction between students and KPMG’s recruiting staff, and provide a means to keep students engaged with the company beyond the job fair event environment and time frame.
KPMG’s HR staff created a database of prospective applicants through Poken, used for follow-up mailings. Using Poken differentiated KPMG from other prospective employers and it made the company the talk of the fair, its brand being associated to innovation, fun, and leading social networking tools.
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BMW wanted to add tangible value as a sponsor of the Trendforum, an annual event about trends and innovation.
The organization started using Poken in December 2009 to enable event participants to collect information about different car models and to create a platform to interact directly with the guest after the event.
Using Poken as the core networking platform for the event created strong exposure for BMW and reinforced the technological innovation inherent to the brand to the distinguished high-tech present at the event.
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