Poken S.A. Signs Partnership With MMI to Launch its Social Networking Products into the North American Promotional Market
June 22, 2010 7:56 AM
Strategic Partnership with MMI brings extensive high-tech product knowledge, supply chain expertise and scale to Poken’s North American distribution strategy.
Lausanne, Switzerland, June 22nd, 2010 – Today Poken S.A. is announcing the formation of a strategic partnership with MMI International Trade (MMI). MMI -- one of the USA’s largest suppliers of cutting-edge products -- will be a major partner for the promotional space in North America. With its numerous Fortune 500 clients that it works with via its extensive North American distribution network, it will assist Poken in setting foot into the U.S. market.
“We at MMI are thrilled to have this rare opportunity to bring pokens to our industry,” Herb Nelson, President of MMI said. “This is the right product at the right time!”
Poken’s ‘social business card’ is a perfect fit with MMI’s existing technology product line, including “smart” USB devices, mobile and computer accessories, and more. Poken S.A. and MMI will work together to form a group of Authorized Distributors within the promotional products industry for Poken’s devices, and the new pokenPROMO and pokenEVENT branded service offerings. MMI will offer poken only to Authorized Distributors. Because of the broad scope of the poken product, an Authorized Distributor must go through a rigorous training schedule to be able to competently represent the product to their customers. All successful distributors will be protected by customer, geography and price exclusivity.
Social networking is gaining momentum as a primary marketing tool for business. Social networking sites like Facebook, Twitter, Linkedin and YouTube are proliferating and poken is a tool to provide the bridge between real-world and online identities. Using Poken’s brandable offerings such as pokenPROMO and pokenEVENT, promoters can reach customers with high-value, cutting edge products that customers will use for an extended period of time to stay connected.
“MMI presents a great opportunity for Poken due to its extensive knowledge of the promotions industry, and unique value-added sales channel.” states Steve Smith, VP of Product Marketing and Management at Poken S.A. “MMI is already successfully selling products that combine a physical device with an integrated online experience. We believe MMI will add tremendous scale and reach, while simultaneously providing a fantastic service for our shared customers.”
About Poken:
Poken is the acknowledged market leader in bridging online and real world social networking. The poken.com website provides a 360-degree experience to people meeting in the real world, sharing an experience, and staying in touch both on and offline. Poken's products cater mainly to the events and conferences industry, but also offer a broader consumer facing, Web 3.0 online experience. Founded in December 2007 and headquartered in Lausanne (Switzerland) with reseller partners in major countries around the globe, the mission of Poken, its products, employees, and user community is to enhance the experience of connecting with people, places, and things.
https://doyoupoken.com
About MMI:
MMI is a certified member of Quality Certification Alliance, a member of PPAI and ASI. It provides cutting edge products that are high quality, safety tested, environmentally and socially compliant and delivered through a secure supply chain to the promotional products industry.
http://www.mmiline.com/
FOR MORE INFORMATION CONTACT:
Simone Kuhn
Poken, S.A.
T: + 41 (0)21-311-0678
press@poken.com
Herb Nelson
MMI
T: +1 509-532-2073 ext 7000
Cell: +1 509-993-5824
herb@mmiline.com
