loyalty today isn't just about buying the same brands ...
... it's about establishing strong relationship with businesses that truly understand the consumer needs and deliver product and services that make a difference in their lives. It’s about creating a community and engaging people to take an action that will establish or reinforce their relationship with your brand. Poken provides innovative touch-based solutions to help people engage more intuitively with the world and offers businesses cost-saving and measurable solutions to distribute information.
build brand communities that will turn your customers into ambassadors of your brand.
To strengthen the emotional connection between their brand and their customers, Mini Cooper Japan distributed branded pokenSPARKs to their community members and select new customers. The Poken device enabled them to easily exchange contact information with each other during gatherings and to access a branded Poken memberHUB including flash movies with links on Twitter, YouTube and Mixi (Japan’s biggest social network). Mini has been able to differentiate itself within a highly competitive market and deliver a superior customer experience.
generate high quality sales leads and make relevant business proposals based on people's real interests
4’000 people were hosted in Orlando for ABB’s “paperless” tradeshow which allowed participants to collect product information via electronic brochures. With 200 pokenTAGS alongside 4’000 branded pokenPULSEs, the event organizers not only benefitted from enhanced networking but also collected rich information from the pokenTAGs that allowed them to measure directly the “interest” for specific products and services throughout the show. This data allowed them to know basic contact details as well as social networking details about the attendees who requested the information.
give your customers the power to collect information offline with a simple touch
During the Milan Public Festival, multiple pokenTAGs were posted on the public artworks allowing people to collect information using a free Poken on the various designers as well as their vision for the work. Visitors were thus able to interact directly with the artworks and artists they liked in the “real world” and later connect with them online thru the Poken memberHUB. On the other side, artists and organizers have a longer lasting relationship with visitor and get live metrics and post-event analytics provide key feedback on usage.
enable your customers to collect information about products, and instantly share with their friends or spread news about special deals
Easily create check-in based loyalty programs enabling customers to “check-in” anytime they’re at your shop. Using Poken they can then tell all of their friends they are visiting your business and provide valuable “real-time” recommendations. Reward repeat visits or purchases with points and prizes, and keep track of visits to better acknowledge your customers so they keep coming back. The Poken platform provides everything you need to set up effective social campaigns that leverage the power of NFC in the form of Pokens, Tags and Mobile applications.
we would love to hear about your projects !
There is a whole new world of marketing opportunities to be discovered with Poken. The leader in “touch-based” solutions for business.
Contact us today and it will be our pleasure to help you build a solution that fits your business needs.
pokenEVENT in detail
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