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Poken Establishes Partnership with TeMeSe (The Marketing Store, Turkey) to Launch Creative Channel Strategy for World's 3rd Largest Social Networking Community
The new partnership with TeMeSe adds tremendous creative and marketing expertise to Poken’s expansion into Eastern Europe.
Lausanne, Switzerland, August 30th, 2010 – Today Poken is announcing a new strategic partnership with TeMeSe (The Marketing Store official affiliate in Turkey) who will offer Poken products and services to the burgeoning Turkish market. Turkey has quickly become of the hottest countries for Social Networking, currently ranking #3 in active Facebook users behind only the USA and UK. TeMeSe has been chosen as Poken’s exclusive representative and reseller in the Turkish market.
The Marketing Store Worldwide (TMSW) is a global full service marketing communications agency behind some of the biggest and boldest campaigns in the advertising industry for brands as diverse as McDonald’s, Mars, Shell and Nestle using worldwide known licenses such as Shrek, Ice Age 3, and Kung Fu Panda. The Marketing Store has a history of using the most innovative methods for achieving the aims of its customers, providing highly creative and scalable product and agency solutions for mass-market visibility and development of new marketing concepts.
<i>“The Marketing Store is the largest manufacturer of licensed toys, by volume, in the world,”</i> said Stephane Doutriaux, CEO of Poken. <i>“As our strategic partner in such a vibrant market as Turkey, we look forward to supporting TeMeSe in its aim to achieve a new level of success with a brand that is fun, sexy and inspirational.”</i>
TeMeSe will have access to the entire Poken portfolio of products and services. Poken’s value proposition is based around the concept of using a small electronic fashion accessory called a Poken as your “Social Business Card”. The Poken allows you to bridge your “online” and “offline” world and to connect easily to others using the existing social media infrastructure. Pokens can be used to exchange contact data and social network profiles for Facebook, LinkedIn and over 50 social networks.
Poken provides a full-service social networking platform for conferences, tradeshows, music festivals and university campuses. The new pokenEVENT offering, combining branded pokens, a customizable website, registration tools and more, has been used by high profile clients such as IBM, Microsoft, Adobe and BMW.
<i>“When we first met Poken, we all thought that it would become a sensation in Turkey given that 65% of the population is below 30 years old,”</i> said Cagla Deniz, Managing Partner at TeMeSe. <i>“A product that offers technology and fashion at the same time is a fantastic customer proposition for our clients in Turkey and it gives us the opportunity to differentiate our offer from others. We love Poken and we are very excited to be able to offer Poken to the Turkish community.”</i>
About Poken:
Poken is the acknowledged market leader in bridging online and real world social networking. The poken.com website provides a 360-degree experience to people meeting in the real world, sharing an experience, and staying in touch both on and offline. Poken's products cater mainly to the events and conferences industry, but also offer a broader consumer facing, Web 3.0 online experience. Founded in December 2007 and headquartered in Lausanne (Switzerland) with reseller partners in major countries around the globe, the mission of Poken, its products, employees, and user community is to enhance the experience of connecting with people, places, and things. https://doyoupoken.com
About TeMeSe:
TeMeSe is an official affiliate of the Marketing Store Worldwide, a global full service marketing communications agency. TMSW is an established leader in global marketing services and is committed to bringing innovation and award winning creativity to our blue chip clients. TeMeSe has the same mission and vision in Turkey; we are positioned to provide the best in class marketing communications and product services to our clients in Turkey where we see great opportunity due to the dynamic and demanding culture of the country. Our people turn pure imagination into fantastic products and promotions. Specialties include Promotions, Premiums, Toys, Consumer Products, Consumer Marketing, Games & Sweepstakes.
http://temese.com.tr
http://themarketingstore.com
FOR MORE INFORMATION CONTACT:
Steve Smith
Poken, S.A.
T: + 41 (0)21-311-0678
steve@poken.com
Cagla Deniz
TeMeSe
T: +90 532 498 07 70
cagla.deniz@tmsw.com
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