Poken wins the prestigious "Best Innovation in Mobile Advertising" Award at Mobile World Congress
Lausanne, March 5th, 2012 - Competing for the prize with six other nominees, including Google Wallet, the Poken team walked away with the “Best Innovation in Mobile Advertising” award at the Mobile World Congress, held in Barcelona on February 28th.
The Global Mobile Award recognizes excellence, achievement and leading-edge innovation within the mobile communications industry. The judges of the Mobile Marketing and Advertising category were primarily looking for technologies that enable sophisticated new techniques, or the pioneering of new formats that are driving mobile ad spend and understanding of the medium, designed to empower greater creativity, delivery and measurement of compelling campaigns.
The judges provided the additional insights on their decision, commenting that Poken “combines NFC with a smart understanding that the nature of 'mobile' is quickly going to move beyond smartphones and tablets. We really like the technology and the CMS ecosystem that has been built out to be leveraged by consumer partners.”
In total, more than 170 independent analysts, journalists, academics and subject matter experts and 16 representatives from mobile operators throughout the world participated in the judging of the 2012 Global Mobile Awards. “This award provides validation of our approach, that any new technology needs first and foremost to provide utility and fun”, commented Stéphane Doutriaux, Founder & CEO of Poken. “Through our marketing application, we provide the best user experience for 'touch marketing'. The NFC+ technology we’ve developed also supports future payments and couponing applications, which users will simply recognize as being part of the colorful and simple touch experience Poken provides.”
“The 2012 Global Mobile Awards continue to showcase the greatest, most creative and innovative products and services driving the mobile ecosystem today and into the future. With a record number of high calibre entries this year, it is a significant achievement to have been honored in today’s ceremony” said Michael O’Hara, Chief Marketing Officer, GSMA.
This award is a vote of support from the global mobile industry for Poken's innovative contribution to the mobile space.
About Poken
Poken is revolutionizing the event industry with its innovative and simple solutions to eliminate paper waste, boost networking and generate high quality leads. Equipped with our mobile app and NFC+ products, people can collect digital information in the real world from smart tags, and digitally exchange all their contact details with a touch. Through our customizable social network and online management platform, event organizers and marketers can create an interactive and exciting experience for people to engage with their marketing materials, while measuring the impact and popularity of the information they distribute offline.
For more information, please visit https://doyoupoken.com or contact Carole Putallaz at press@poken.com or +41(0)21-311-0678.
About the GSMA
The GSMA represents the interests of mobile operators worldwide. Spanning more than 220 countries, the GSMA unites nearly 800 of the world’s mobile operators, as well as more than 200 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organisations. The GSMA also produces industry-leading events such as the Mobile World Congress and Mobile Asia Expo.
For more information, please visit the GSMA corporate website at http://www.gsma.com or Mobile World Live, the online portal for the mobile communications industry, at www.mobileworldlive.com.
Press Contacts
If you are a member of the Media, and would like more information on Poken. Please contact our Media Relations team using the link below.