lead generation

generate high quality leads based on people's real interests

There are various lead generation tactics your business can employ. However, some of these tactics generate inquiries that have not been pre-qualified, which can cost you a lot of time and resources. You want to make sure your sales team will spend their time with leads that fit your ideal customer profile and that have a genuine interest in your products and services.

With pokenEVENT, you can generate qualified sales leads. Whenever someone use their Poken to collect a digital file or a marketing brochure about a product or service at your event, our post-event tracking and analytics tools will show you who and how many times people engaged with these materials.

make relevant business proposals based on people's real interests.

pokenEVENT will give you a clear idea about the type of information people are after, enabling you to follow up with relevant business proposals based on people's real interests and helping you to better organize the creation and distribution of materials at your future events.

Our post-event tracking and analytics tools also enable you to import a list with all the details of your new leads to any of the major contact management tools (Salesforce, MS-Outlook, Apple Mail, Lotus Notes, Thunderbird).

Measuring the interest of your attendees about specific subjects and products will make your marketing efforts effective and measurable.