overview
The second IBM Information On Demand EMEA Conference 2009 was held from 2 - 5 June in Berlin and provided IBM’s customers and business partners within the Europe, Middle East and Africa region with the opportunity to learn and experience fresh and innovative ideas to optimize their business performance and create competitive advantage.
custom pokens
Branded IBM IOD Pokens were given to every participant, already attached to their badge and thus visible to everyone. Session pokens were attached to every speaker desk in every session. By pokening with these session pokens, the participants could get the link to download the session materials.
photos from event
Because Poken was present throughout various channels a lot of buzz and interest was created. Participants loved the concept, and the two internet stations at the booth were always busy. Session pokens were used diligently for access to the session materials.
presentation
Thorsten Zoerner of IBM created a great case study following the event entitled: “Making of a Smarter Event”. Please click the link below to read the case study.
IBM Case Study
pokenEVENT in detail
How did BMW use Poken at their event? Click to learn more.tell me more
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