The Smart Event: A New Value Proposition for Tradeshows

Is the exhibition industry providing enough value and excitement for visitors travelling from far and wide, committing days of their time to attend a show in person? A new form of engagement and visitor interaction is making its way into exhibitions, delivering heightened levels of lead qualification for exhibitors, more relevant content for visitors, and trackable metrics to organizers. Welcome to the era of- The Smart Event.

This educational white paper will explore

• The Smart Event
• Dynamic Content Marketing
• Creating Visitor Pull
• The Role of Mobile:Server not King
• The Research Says it: UFI and Event Industry News
• The Business Model of Model of Smart Events
• Using Dynamic Data Feedback
• Growth hacking the Exhibition industry
• Poken. Your Smart Event Partner